Social Media is my worst nightmare. Yep, I said it.
The ever changing algorithms, having to learn a new platform way too frequently, and the lack of engagement… or people even seeing our posts. It’s heartbreaking as a small business owner. More times than I’d like to admit I wanted to throw in the towel solely because of social media platforms. So what can we do about it? Should we just @everyone and hope they respond? In a perfect world, sure, use those resources without regret. But we all know that it doesn’t work like that.
Here are a few tips to help you boost your social media engagement today.
1. Focus on creating amazing content
By creating content that does one of these three things you’ll catch the attention of your audience and have a better chance of them engaging with you. Educate. Entertain. Encourage. These are the three words to keep in mind when making your posts. Here are some ideas for each.
Educate - Think about your niche. Now think about something that your customers commonly have questions about. Post about it in a “Did You Know?” format.
Entertain - Did you do something fun with friends over the weekend? Maybe you tried a new craft with your kids or made a new recipe? Post about it. This type of content is entertaining to your audience AND relatable. This type of content does not need to relate back to your niche… it just needs to highlight the wonderful human you are.
Encourage - One thing I like to post for encouragement in my retail group is body positive and self love content. Another fun thing to post that can be super encouraging is a prayer chain / sending good vibes post. Again, this does not need to relate back to your niche, it just need to highlight YOU.
Remember the 80/20 rule when planning your content. 80% of your posts should be entertaining, encouraging, or educational. 20% of your posts should be promotional.
2. Start conversations with others
Do not post and ghost. The algorithms typically like when people comment and start a conversation. It keeps people on the platform more, right? The more conversations you are having with people, the more engagement your post will have because it will be pushed out to a greater audience (and hopefully show up on the newsfeed).
The quickest conversation starter for your posts is by asking a question, asking for feedback, etc. This is a great way to hear from your customers and talk to them!
3. Write long captions
I know, I know. Right now, it might seem like since no one engages in your content why would you put more effort into posts. I’m not telling you to do this every single time you post… just try as much as you can. Creating longer captions on ANY type of post is going to give you the opportunity to give details, explain your thinking, etc. You might just be surprised who reads through your longer posts and decides to interact with you.
4. Create shareable content
When you create content that people relate with and want to share with their friends and family you are growing your audience. Doing this increases traffic to your site and spreads awareness about your brand.
Content is hard, but it is one of your first connections with potential customers. You never know who is going to see one post, who will share it, and interact with it.
One post can change your business for the better and that is one of the most beautiful things about all of these social media platforms. Social media is our free advertising. Using it wisely and working at it every day can benefit you greatly.
Need more, specific content ideas? Grab this book for hundreds of ideas to get your mind in the content creation mode.
Do you need graphics that are already ready to go with you and your customers in mind? Queen B Graphics is a great resource. You can find her site here.
I‘m rooting for you and your success!
* Mama Made Mercantile/Jasmine Harmon is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. If you purchase a product we have recommended, please note that we make a small commission on that sale.*