Small business marketing doesn’t have to be complicated. By implementing these four tips, you can decrease the time you spend on marketing and increase traffic to your pages.
1. Developing An Online Presence
Your online presence is one of the most important forms of marketing in small business. An online presence includes, but is not limited to, your social media pages, your website, your reviews, and brand image. Developing a strong online presence is essential in getting traffics to your site and converting potential customers to return customers. How can you do this? First and foremost, set up your social media pages/groups and website. When you are setting these up make sure that you are putting the most up to date information on them. Use the same logo on all pages, the same verbiage, etc. Be consistent. Next, learn SEO. Then, set up a Google Account for your business. Finally, POST. Post all the things. Whether you are ready or not, just get out there and start.
2. Know What Makes You Different
Knowing what makes you different and bringing awareness to those differences is so important. Your differences don’t have to be a product or a service… it can simply be YOU and your customer service. Your personality and values shining in your business will make people choose you over someone else that does the same thing as you. Become an expert about the products and services you offer. Know all the ins and outs of your product. Be creative. Be bold enough to do things that not everyone else is doing.
3. Print Marketing
Print marketing is still a huge contributor to marketing, even as times have changed and social media has become more prevalent. Being a stationary snob, I love all things paper. Print marketing is one of my favorite ways to directly impact my customer. My favorite form of print marketing is packaging inserts and vinyl stickers! I can customize these items to my liking/branding and it adds a personal touch to my packaging which brings customers back time and time again.
4. Promote A Consistent Brand Image
One thing I struggled with at the beginning was my brand image and brand identity. I didn’t know exactly what I wanted my logo to look like. I have had SO MANY logos and a few different business names.
Then, I thought long and hard about who really was my target customers, the kind of content I was putting out, and the products I wanted to focus on. Mama Made was born. Since then, I have curated certain colors and fonts that match my brand. These are important to me because I want someone to see me post on social media and think “Hey! That’s Mama Made!” I want so much consistency that when they’re scrolling Pinterest and see this blog they know exactly who it came from all because of the colors and fonts I chose to use. Your brand colors, fonts, graphics, etc. are vital pieces to your brand image. A very easy way to streamline your branding is by using Canva. You can add in all your branding information and change it easily from graphic to graphic!
Another way to boost your brand’s image is by asking for reviews. Many customers will not just go and review your page or product. Don’t be afraid to ask them what they think and to share with their friends. The more they share, the more likely your brand is to be seen to new potential customers.
Knowing the basics of marketing will set your business up for success. These four tips are the most vital pieces of marketing that I wish I would have known when I was first starting. I hope at least one of these tips helps you and your business, no matter what stage you are in.
Don’t forget, I’m always rooting for you and your success!
* Mama Made Mercantile/Jasmine Harmon is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. If you purchase a product we have recommended, please note that we make a small commission on that sale.*